Head of Chrysler Brand Advertising,
Chrysler Group LLC
As Head of Chrysler Brand Advertising, Melissa Garlick is responsible for communications planning, consumer strategy development, advertising support and all branding efforts for the Chrysler brand and its vehicles. Garlick was re-appointed to the position in January 2014. Garlick reports to Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. and Fiat Group Automobiles Head of Fiat Brand.
Garlick has also held the position of Head of Dodge Brand Advertising. In this role, Garlick managed brand positioning, communication strategies and advertising development across the Dodge brand portfolio. She was instrumental in launching the brand’s 2013 Dodge Durango multi-tiered marketing campaign with Paramount Studios and Funny or Die featuring “Anchorman 2: The Legend Continues” star Ron Burgundy (as played by Will Farrell). Across YouTube, total views for all Dodge Durango/Ron Burgundy spots (across all YouTube channels) hit more than 33 million as of January 2014. In its first six weeks after launch, the campaign generated more than one-half billion media impressions and an astounding 99% positive sentiment. Fast Company magazine named Dodge one of its 50 Most Innovative Companies in its March 2014 issue, citing the campaign as one of the many factors in recognizing the brand.
Garlick joined Chrysler Group LLC in 2010 as the Head of Chrysler Brand Advertising. An accomplished Marketing and Communications professional, Garlick has 15 years of national Agency experience. During her prior tenure as a Managing Account Director at BBDO and FCB, she led diversified, multi-agency teams in the strategic development, multi-channel planning and cross-functional execution of branded consumer communications and integrated marketing campaigns.
Garlick shares achievements of the Chrysler Group’s marketing team, which as a group received the prestigious industry honor in 2012 as Advertising Age magazine "Marketer of the Year" for a series of advertising campaigns that resonated across America and lifted sales. As part, Garlick served as lead in development and execution of Chrysler’s brand’s Imported from Detroit and Halftime in America campaigns, which yielded honors including the 2012 Grand Effie Award, Emmy for “Outstanding Commercial” (Born of Fire) and 2011 Gold Lion for Best Automotive Commercial. Garlick holds a Bachelor’s degree in Applied Science, Graphic and Imaging Science from Western Michigan University. She is a native of Detroit, Michigan.