Consumer products, Paramount pictures and Executive vice president, Worldwide marketing partnerships, Paramount pictures
In a dual role, LeeAnne Stables serves as both President of the studio’s licensing division, and Executive VP of Worldwide Marketing Partnerships, responsible for global marketing partnerships and brand integration for all Paramount Pictures’ theatrical film releases.
Since joining Paramount in 2005, Stables has worked on more than 100 films and negotiated many of the film industry’s high profile brand partnerships. Notable alliances Stables has signed for the studio include General Motors’ long running association with the blockbuster “TRANSFORMERS” franchise; the original Audi R8 integration with “IRON MAN;” and BMWs’ global tie-in with “MISSION: IMPOSSIBLE - GHOST PROTOCOL.” Over the years, she has forged relationships for the studio with an impressive list of corporate giants including Pepsi, Nokia, Acer, Coca-Cola, Microsoft, Dr. Pepper, Burger King, McDonalds, LG and 7Eleven in support of such key studio franchises as “STAR TREK,” “MISSION IMPOSSIBLE,” “TRANSFORMERS,” and “G.I. JOE,” among many other films.
In addition to building brand alliances for the studio tent pole film slate, Stables crafted the industry lauded integration of American Airlines in the Oscar winning film “UP IN THE AIR;” and brokered the most talked about film tie-ins of last year for “ANCHORMAN 2: THE LEGEND CONTINUES” including Will Ferrell as Ron Burgundy in a national campaign for Dodge Durango, the ANCHORMAN-inspired Ben & Jerry’s ice cream flavor, Miller Lites’ return of the original white cans, and the reissue of 70’s inspired Jockey briefs featured in the film.
Stables is currently at work executing global deals for the fourth installment of director Michael Bay’s “TRANSFORMERS:AGE OF EXTINCTION,” which fields the first global movie tie-in for the Oreo cookie brand. Other current titles on her radar include the Bay-produced film “TEENAGE MUTANT NINJA TURTLES” this summer, ChristopherNolans “INTERSTELLAR,” the upcoming “TERMINATOR” franchise reboot, and newest “MISSION IMPOSSIBLE” installment. She is a respected force in movie promotion circles for her ability to creatively balance the interests of corporate brands and top filmmakers while often delivering over $100 million dollars in additional promotional media support to the studio marketing campaign. Additionally, she leads a team responsible for all consumer products programs for new movie releases and the licensed merchandising of Paramount’s legendary film properties.
Throughout her 25 year entertainment career, Stables has held senior executive positions in the film, television, and entertainment industry. She has been featured in numerous publications, appearing on film and marketing industry panels, and included in the Variety Hollywood Women’s Impact issue. Stables began her career as a publicist and radio news reporter and is a graduate of Florida State University.